Finally putting a stop to the Trigger leads from happening

Didier Malagies • September 10, 2025

 



We're excited to share a major update that will make the homebuying process more secure and less stressful.


President Donald Trump recently signed the Homebuyers Privacy Protection Act of 2025 into law. This bill is a significant victory for the real estate industry, as it directly addresses the problem of unwanted calls, texts, and emails that often flood clients upon mortgage application. 


What's Changing?

For years, many borrowers have experienced a barrage of unsolicited contact from different lenders immediately after their mortgage application. This happens because of "trigger leads"—a process where credit reporting agencies sell information to other companies once a credit inquiry is made. 

Effective March 5, 2026, this new law will put a stop to this practice. It will severely limit who can receive client contact information, ensuring client privacy is protected. A credit reporting agency will only be able to share trigger lead information with a third party if:


• Clients explicitly consent to the solicitations.

• The third party has an existing business relationship.


This change means a more efficient, respectful, and responsible homebuying journey.

We are committed to a seamless process and will keep you informed of any further developments as the effective date approaches.


In the meantime, you can use the information below to inform clients how to proactively protect themselves from unwanted solicitations.


Opting Out:

• OptOutPrescreen.com: You can opt out of trigger leads through the official opt-out service, OptOutPrescreen.com.

• Do Not Call Registry: You can also register your phone number with the National Do Not Call Registry to reduce unsolicited calls.

• DMA.choice.org: For mail solicitations, you can register with DMA.choice.org to reduce promotional mail. 


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