More Homebuyers Would Buy Sight Unseen, thanks to Virtual Tours

Didier Malagies • July 18, 2020

More Homebuyers Would Buy Sight Unseen, Thanks to Virtual Tours

 
Jordan Borchard posted in
Housing in Housing News

More Homebuyers Would Buy Sight Unseen, Thanks to Virtual Tours

Written by: Julia Falcon

Popular solutions in the real estate industry, while in-person open houses were put on hold due to the COVID-19 pandemic, are 3D home tours, virtual home tours and even FaceTime home tours.
In April, realtor.com said that about 25% of home shoppers would buy a home without even stepping foot in it. Now, that number has notably risen.

According to Zillow, 36% of Americans said they would be more likely to try and buy a home entirely online because of the pandemic. And, 43% said they would be more likely to sell a home entirely online because of the pandemic.

After the current outbreak ends, according to Zillow, 30% would still be likely to buy a home completely online and 33% said they would still be more likely to sell a home entirely online, too.
“The home shopping tradition of loading the family into the minivan and touring open houses all weekend may be over,” said Zillow economist Jeff Tucker. “Now shoppers are realizing they can use virtual tours to either skip in-person shopping, or at least to winnow down their options and visit fewer homes in person, making it easier and less time-consuming to find their next home. That speed advantage can give buyers a leg up in today’s fast-moving market. “

Zillow itself has 3D home technology, the use of which it says skyrocketed more than 750% in one month after the pandemic was declared. Usage has remained at least three times as high in the following months.
Out of the Zillow agents who were surveyed, 86% said they started or continued to use virtual or video home tours during the outbreak, and 72% said they are likely to continue providing those tours after the current outbreak has ended.

Fewer in-person showings at least most of the time during the current outbreak was the case for 64% of agents, and 31% anticipate this trend will continue after the outbreak is over.

Additionally, 75% of U.S. adults said they would want the option to tour remotely through virtual or video technology if they were home shopping right now.

This June 30 HousingWire piece offers more perspective from real estate agents who sit on both sides of the fence regarding whether we should ditch open houses, or not.
 
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By Didier Malagies April 28, 2025
After years of identifying the housing market as unhealthy — culminating in a savagely unhealthy housing market in early 2022 — I can confidently assert that the housing market in 2024 and 2025 is on better footing. This transformation sets an extremely positive foundation for what’s to come. Some recent headlines about housing suggest that demand is crashing. However, that’s not the case, as the data below will show. Today on CNBC , I discussed this very point: what is happening now is not only in line with my price forecasts for 2024 and 2025, but it’s why I am so happy to see inventory grow and price growth data cool down. What we saw in late 2020, all of 2021 and early 2022 was not sustainable and we needed higher mortgage rates to cool things down — hence why I was team higher rates early in 2021. The last two years have ushered in a healthier market for the future of existing home sales. Existing home sales Before the existing home sales report was released Thursday, I confidently predicted a month-to-month decline, while estimating the existing home sales print to be just a tad above 4 million. That’s precisely what occurred — no surprises there, as every month in 2025 has consistently exceeded 4 million. However, it’s important to note that our weekly pending home sales data has only recently begun to show growth compared to last year. We have an advantage over the data from the National Association of Realtors since our weekly pending home sales data is updated weekly, making their report somewhat outdated. The notable surprise for me in 2025 is the year-over-year growth we observe in the data, despite elevated mortgage rates. If mortgage rates were ranging between 6%-6.64%, I wouldn’t have been surprised at all because we are working from the lowest bar in sales ever. Purchase application data If someone had said the purchase application data would show positive trends both year to date and year over year by late April, even with mortgage rates not falling significantly below 6.64%, I would have found that hard to believe. Yet, here we are witnessing consistent year-over-year growth . Even with the recent rate spike, which has clearly cooled demand week to week, we are still positive. If mortgage rates can just trend down toward 6% with duration, sales are growing. Housing inventory and price growth While my forecast for national price growth in 2024 at 2.33% was too low and in 2025 at 1.77% may be too low again, it’s encouraging to see a slowdown in price growth, which I believe is a positive sign for the future. The increase in inventory is also promising and supports long-term stability in the housing market. We can anticipate that millions of people will continue to buy homes each year, and projections suggest that we’re on track for another nearly 5 million total home sales in 2025. As wages rise and households are formed, such as through marriage and bringing in dual incomes, this influx of inventory returning to normal levels provides an optimistic outlook. This trend in inventory data is truly heartening. Conclusion With all the data lines I added above, you can see why I have a renewed optimism about the housing market. If price growth significantly outpaced inflation and wages, and inventory wasn’t increasing, I’d be discussing a much different and more concerning state of affairs. Thankfully, that’s not the case. Historically, we’ve observed that when home sales dip due to higher rates, they may remain subdued for a while but ultimately rise again. This is common during recessions, as I discussed in this recent HousingWire Daily podcast . As you can see in the existing home sales data below, we had an epic crash in sales in 2022 but found a base to work from around 4 million. This trend has shaped the landscape of housing economics since post-WWII, reminding us that resilience and recovery are always within reach. 
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