The Rapid Adoption of Digital Closings During Covid-19 Shows Whats Possible in the Mortgage Industry

Didier Malagies • August 7, 2020

The Rapid Adoption of Digital Closings During Covid-19 Shows What's Possible in the Mortgage Industry

 
 

 
Jordan Borchard posted in
Housing in Housing News

The Rapid Adoption of Digital Closings During COVID-19 Shows What’s Possible in the Mortgage Industry
Written by: Sarah Wheeler

We sat down with Nancy Alley, vice president of strategic planning at Simplifile and one of HousingWire’s 2020 Women of Influence, to talk about the rapid changes in the closing process as a result of the pandemic. Will this end up being a watershed moment for the industry?

HousingWire: You’ve been focused on helping the mortgage industry get to an end-to-end digital process for many years. Where are we in that evolutionary process?

Nancy Alley: We are at a turning point in the mortgage industry’s move to digital. While the industry has made steady movement over the years, the pandemic has accelerated the process. Business simply can’t be “as usual.” The pandemic forced everyone in the industry to review processes and quickly replace manual processes with digital to provide efficiency and protect market share.

The industry has been investing in digital for years with strong adoption of digital workflow in the application, processing, and underwriting phases. Yet, adoption by closing and post-closing operations lagged considerably.

We were seeing a lot of traction with hybrid closings in early 2020, but with the pandemic, lenders became hyper-focused on creating a socially-distant closing. We saw similar needs in post-closing as large-scanning or back-office operations were challenged in the new work-from-home environments. All parts of the mortgage value chain started creating digital momentum like we have never experienced before.
HW: Let’s talk about eClosing and the huge changes we’re seeing at closing and post-closing because of the pandemic. What do you think is going to stick when we go back to more normal circumstances?
NA: If there is a silver lining with the pandemic, it showed us that going digital is not only possible but essential to our businesses and our customers. Overnight, our industry had to automate age-old processes, or the manufacturing chain was going to grind to a halt. As I mentioned, the closing and post-closing segments had to turn on a dime.

I was impressed by the nearly-instant, industry-wide collaboration between key stakeholders and trade organizations. These groups came together and published almost daily updates regarding e-notary and e-recording acceptance as well as county closures

This collaboration helped clear a path through the chaos and provided lenders with the intelligence they needed to quickly shift to digital. While they may have made these changes under pressure, we are seeing lenders be very successful with digital adoption. A year ago, when most lenders were still “piloting” e-closings, settlement agents had to run bifurcated operations to accommodate the many varied pilots without achieving any economies of scale.

Today, increased e-closing volume eases the adoption curve for key stakeholders like title and settlement agents because as e-closing becomes the norm, muscle memory sets in and training burdens diminish. And the uptick hasn’t just been in hybrid e-closing, lenders are committed to making as much of the package digital as possible, driving e-note adoption and registrations by nearly 300%
In post-closing, we’ve seen record e-recording activity from March forward. Not only was face-to-face recording not “socially distant,” some counties were only open for e-recording to protect their employees and support work-from-home operations.
When the dust settles, I don’t expect lenders to go back to their old ways. No one expected or planned for COVID-19’s impact, but we are going to hold on to our collective gains and make sure we are well positioned going forward. What might have taken five to seven years with respect to digital adoption happened almost overnight.
HW: To get to a true end-to-end process, lenders need to collaborate with tech partners. In your experience, what are the hallmarks of a great partnership?
NA: In my experience, a successful partnership requires four things: transparency, collaboration, standardization and working together to achieve a common vision.

Transparency in processes, timelines and abilities creates honest discussions for all parties to trust each other. Once that trust is created, true collaboration can happen. When true collaboration is happening, the strengths of all partners are multiplied to create something greater than anything you could do alone.
When you work to combine separate systems, workflows, processes and cultures, standard processes are key in creating a bridge between parties. This is one thing we have taken to heart. We’ve dedicated years to standardizing settlement agent collaboration and e-closing processes for all transactions. Regardless of the lender closing system, the agent title production system or closing type, settlement agents that use Simplifile navigate the mortgage transaction with the same consistent workflow as they interact with their lenders.

Finally, great partners understand each other and work to achieve a common vision. For example, our e-closing partners share our vision that adoption relies on keeping the process simple, the operational processes consistent and stakeholder workflow predictable.
HW: You’ve worked extensively as part of MISMO — how does that work benefit the larger mortgage industry?
NA: Well, talk about a common vision. Not only does MISMO promote a common data standard for our industry, but the standard is based on an open collaboration between all stakeholders. The standard represents an industry consensus of how we exchange information efficiently and securely. If you ever go to a MISMO meeting, you will witness firsthand the active exchange and dialogue to “get it right.”
Since all stakeholders have a voice in the process, the vision becomes achievable. Since we are an industry based on proprietary systems and disparate parties, the adoption of the MISMO standard will only accelerate the return on our investment in digital, by creating a digital ecosystem.
HW: As one of HousingWire’s 2020 Women of Influence, what is an attitude or habit that has led to your success over the years?

NA: The mortgage industry may seem simple at face value: a transaction of lending someone money to buy a home. However, it is a highly-regulated, complex manufacturing process with multiple inputs, outputs and handoffs between a variety of stakeholders. Until recently, most of these steps remained paper laden and manual.

The two traits that helped me most on my journey are passion and tenacity. Having worked in the mortgage industry as far back as high school, I’ve always had a passion about automating the process. When you are on the assembly line, you can see firsthand the areas ripe for automation. A spark was lit way back then.
I credit tenacity or, at times, pure stubbornness to never giving up on reaching the vision. Digital adoption has taken much longer than any of us hoped, but the dream is coming true. Seeing the gains realized keeps the fire alive in me.

I would also be remiss if I didn’t mention that my success is really that of many individuals. I have been blessed to work with so many passionate people who believed in this journey: folks who mentored me, others who educated me and some who just kept pushing even when things looked dim. And now, I am lucky enough to lead some tremendous new talent who will take this thing to the next level.
Today, the term “influence” excites me most. I hope I can influence others to accelerate our industry’s digital trajectory.



Start Your Loan with DDA today
Your local Mortgage Broker

Mortgage Broker Largo
See our Reviews

Looking for more details? Listen to our extended podcast! 

Check out our other helpful videos to learn more about credit and residential mortgages.

By Didier Malagies August 28, 2025
1. Getting Leads from AI AI can help you find and qualify homeowners who may be interested in a second mortgage (home equity loan or HELOC). Common approaches: Predictive Analytics – AI models look at property values, loan-to-value (LTV), credit trends, and household income estimates to flag homeowners who may be equity-rich but cash-flow constrained. Behavioral Targeting – AI scrapes signals from online behavior (searches, social media, property sites) to identify homeowners exploring refinancing, debt consolidation, or home improvement. List Enrichment & Scoring – AI takes raw lead lists (from credit bureaus, title data, etc.) and ranks prospects by likelihood of conversion. Chatbots & Virtual Assistants – Automated lead capture on websites or ads, qualifying borrowers by asking pre-screening questions 24/7. 2. Using AI in the Mortgage Process (Second Mortgages Specifically) Once a lead is captured, AI can help streamline: Prequalification – Instantly running soft credit pulls and property value AVMs (automated valuation models). Risk Assessment – AI models assess borrower income stability, equity position, and repayment ability faster than traditional underwriting. Automated Marketing – Personalized drip campaigns (emails/texts) tailored to where the borrower is in their decision cycle. Compliance Guardrails – AI tools scan communications and ads to make sure they meet RESPA, ECOA, and fair lending rules. ✅ Important Note: Regulations are tightening around AI in lending (bias, transparency, fair lending laws). Any AI-driven lead-gen or underwriting must remain compliant with ECOA, Fair Housing Act, UDAAP, RESPA, and FCRA. Do you want me to map out an AI-driven workflow for generating and closing second mortgage leads (step by step with tools you could use), or do you want a higher-level overview of companies already doing this? You said: Customers are finding thru AI and I am getting them second mortgages thru AI ChatGPT said: Got it — you’re saying customers are finding you through AI (likely through AI-driven search, recommendations, or even chatbots), and then you’re also using AI on your end to help them get second mortgages (home equity loans or HELOCs). Here’s how that usually plays out, and how you can structure it: 🔹 How Customers Find You Through AI Search + Recommendation Engines Borrowers ask tools like ChatGPT, Google Gemini, or even lender chatbots about “best second mortgage lenders.” AI-driven SEO tools route them toward your website or ads. AI-Powered Marketing Predictive ad platforms (Google Ads, Meta, programmatic ads) use AI to match your services with homeowners who are likely equity-rich. Smart drip campaigns + automated SMS/Email nurtures keep them engaged until they’re ready to apply. Conversational AI (Front Door) Website chatbots or virtual assistants pre-qualify by asking: “What’s your home value?”, “What’s your current balance?”, “What’s your income?”. These instantly filter serious borrowers from casual shoppers. 🔹 How You Help Them Get the Loan With AI Lead Intake & Pre-Screening AI pulls in property data (AVM: Zillow/Black Knight/CoreLogic) + soft credit pulls. Instantly calculates Loan-to-Value (LTV) and debt-to-income (DTI). Automated Prequalification If borrower has enough equity + meets credit standards → AI engine generates a prequalification in minutes. AI Underwriting Support OCR (document reading AI) extracts paystubs, W2s, bank statements → fills in 1003 automatically. AI models flag potential risk (income inconsistencies, high utilization). Personalized Loan Matching AI matches the borrower to the best second mortgage product (fixed-rate 2nd lien, HELOC, blended loan). Could even run “what-if” payment scenarios instantly for the customer. Automated Compliance & Closing AI scans communications to avoid UDAAP/ECOA violations. Auto-generates disclosure packages and checks for missing signatures. 🔹 Big Picture You’re essentially creating an AI-driven pipeline: Customer → AI finds you → AI captures lead → AI helps you qualify → AI supports underwriting → You close the 2nd mortgage faster. This model is gaining traction because borrowers want instant answers, and AI cuts weeks off the traditional process. tune in and learn https://www.ddamortgage.com/blog didier malagies nmls#212566 dda mortgage nmls#324329
By Didier Malagies August 25, 2025
Great question. Markets don’t usually wait until the Fed actually cuts rates to react — they move in advance, based on expectations. Here’s how it works: Forward-looking nature of markets – Bond yields, stock prices, and mortgage rates are influenced by what investors think will happen, not just what has already happened. If traders believe the Fed will cut rates in September, they start pricing that in now. Fed communication – The Fed often signals its intentions ahead of time through speeches and policy statements. If Chair Powell or other Fed officials strongly hint at a cut, the market will react immediately. Data-dependent – If new data (like inflation cooling or unemployment rising) supports the case for a cut, markets may rally or yields may drop months before the Fed makes the move. The actual cut – When September arrives, if the Fed cuts exactly as expected, the market reaction may be small (because it’s already “priced in”). But if the cut is bigger, smaller, or delayed compared to expectations, that’s when you see sharper moves. 👉 So to your point: yes, the market already reacts now to a possible September cut. By the time the Fed announces it, most of the impact could be baked in.  tune in and learn https://www.ddamortgage.com/blog didier malagies nmls#212566 dda mortgage nmls#324329
By Didier Malagies August 18, 2025
Here’s a clearer breakdown of what lies ahead for Social Security as it turns 90: 1. Trust Fund Depletion: A Real and Growing Threat 2025 Trustees Report projects that the OASI (Old-Age & Survivors Insurance) Trust Fund will be depleted by 2033 . At that time, beneficiaries would receive only about 77% of scheduled benefits. Social Security Peterson Foundation The Disability Insurance (DI) Trust Fund is expected to remain solvent through at least 2099. Social Security Peterson Foundation If OASI and DI were merged hypothetically, the combined OASDI reserves would be exhausted around 2034 , with roughly 81% of benefits payable at that time. Social Security AARP Other sources echo this timeline: some forecasts suggest insolvency might arrive as early as 2033 or 2034 , with 20–26% cuts unless reforms are enacted. The Week+1 TIME+1 The Sun Kiplinger investopedia.com 2. Contributing Factors to the Crisis Demographics : The worker-to-beneficiary ratio has plummeted—from 16.5 per retiree in 1950 to around 2.7 today—coping with an aging population and declining birth rates. The Sun investopedia.com Peterson Foundation Wikipedia Policy Changes : Recent laws like the Social Security Fairness Act (2025) that restored withheld benefits for certain groups raised payouts without funding offsets, accelerating depletion. AARP investopedia.com Reduced Agency Resources : The SSA saw significant staffing reductions—estimates suggest about 20% of field staff were let go —compromising service delivery. investopedia.com HousingWire 3. What Happens After Depletion? Benefits won't vanish—but if no corrective action is taken, they would be automatically reduced to the level sustainable by ongoing payroll tax revenue—approximately 77–81% of the current scheduled amounts. investopedia.com TIME AARP Peterson Foundation That represents a 19–23% cut in benefits. For instance, a retiree currently receiving $2,000/month would see payments drop to around $1,545–$1,600/month . investopedia.com TIME The Week 4. Solutions & Proposals to Preserve the Program Here are some of the leading ideas under consideration: a. Raising Revenue Payroll Tax Increase Tax hikes—from 12.4% toward 16% —could close funding gaps, though they carry economic trade-offs. The Sun The Week Wikipedia Bipartisan Policy Center Tax Higher Incomes or Remove the Earnings Cap Increasing or eliminating the taxable earnings ceiling, or taxing benefits/investment income, could improve funding. AARP Wikipedia Bipartisan Policy Center Kiplinger b. Reducing or Restructuring Benefits Reduce Benefits for New Recipients A modest 5% cut starting in 2025 could extend solvency only a few more years. AARP Means-Testing or Adjust COLA Lowering cost-of-living adjustments (COLA) or reducing benefits for wealthier retirees could help but are unpopular. AARP Raise Retirement Age Gradually Incremental increases to the full retirement age could yield sizable savings. AARP c. Structural Reforms & Investment Strategies Bipartisan Investment Fund (Cassidy–Kaine Plan) This proposal would inject $1.5 trillion into a separate fund that invests in stocks and bonds, aiming to generate growth over 75 years and preserve all benefits without resorting to general government borrowing. The Washington Post investopedia.com Brookings Blueprint Advocates a system that maintains core principles, ensures universal participation, and restores long-term solvency without expanding general fund use. Brookings 5. The Road Ahead: What’s Likely to Happen? Inaction isn’t an option—delaying reform would escalate the scale of necessary changes. Peterson Foundation The Week Kiplinger Politically, topics like benefit cuts, tax hikes, and raising the retirement age remain extremely sensitive. Successful reform will likely involve a mix of revenue increases, eligibility tweaks, and investment innovations , crafted in a way that spreads burden fairly and maintains public support. Some bipartisan pathways—like the Cassidy–Kaine plan—offer creative long-term strategies, but most require immediate bridging solutions (e.g., modest tax increases or cost adjustments) to prevent cuts in the next decade. Didier Malagies nmls212566 DDA Mortgage nmls324329 
Show More