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January 9, 2023

The housing market is constantly evolving, and with it, so are the demographics of homebuyers. In recent years, we have seen a growing market of individuals and groups who may not fit the traditional mold of a homebuyer. Here are some of the key segments of the market that are on the rise:


  • Self-Employed and Small Business Owners: With the rise of the gig economy and the ability to work remotely, more and more people are choosing to be their own boss. This has led to an increase in self-employed and small business owners looking to purchase a home.


  • Volatile or Irregular Employment: The job market can be unpredictable, and many individuals may find themselves in a position where their employment is volatile or irregular. This can make it difficult for them to qualify for a traditional mortgage, but there are now programs and options available to help them become homeowners.



  • Retired Individuals: As the population ages, more and more retirees are choosing to purchase a home. This can be for a variety of reasons, such as wanting to downsize or wanting to move to a new area.


  • Seasonal and Gig Workers: Many people today have jobs that are not permanent or full-time. This includes individuals who work seasonally or those who work in the gig economy. These types of workers may have a harder time qualifying for a traditional mortgage, but there are programs available to help them become homeowners.


  • Real Estate Investors: The real estate market has always been a popular investment option, and this trend is continuing to grow. With the rise of online platforms, it is easier than ever for individuals to invest in real estate, whether it be through buying a rental property or flipping a house.


  • Owners and Employees of Cash Businesses: Many small business owners and employees of cash businesses may find it difficult to qualify for a traditional mortgage because they may not have a traditional income or credit history. However, there are programs and options available to help these individuals become homeowners.


  • Individuals Going Through a Change in Industry or Type of Employment: With the rapidly changing job market, many people may find themselves in a position where they need to transition to a new industry or type of employment. This can make it difficult for them to qualify for a traditional mortgage, but there are programs and options available to help them become homeowners.


  • Individuals Going Through Recent Health, Family, or Other Life Events: Life can be unpredictable, and many people may find themselves going through a major life change, such as a health issue or family crisis. This can make it difficult for them to qualify for a traditional mortgage, but there are programs and options available to help them become homeowners.


  • Individuals Looking to Unlock Trapped Home Equity: With the rise in home values, many homeowners may find themselves in a position where they have built up a significant amount of equity in their home. They may be looking to unlock this equity for a variety of reasons, such as paying for home renovations or consolidating debt.


  • Recent Immigrants: Many recent immigrants may find it difficult to qualify for a traditional mortgage because they may not have a credit history or they may not be fluent in English. However, there are programs and options available to help these individuals become homeowners.


In conclusion, the home buying market is constantly evolving and becoming more diverse. With more and more individuals and groups of people looking to become homeowners, the market is becoming increasingly inclusive. With the right information and guidance, anyone can become a homeowner, regardless of their background or circumstances.



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